Case Study: OPI
OPI, the world's #1 nail lacquer brand, launched a New Orleans-themed campaign.
I created short-story vignettes for their Instagram and social media channels,
inspired by OPI's NOLA shade names.
OPI won the 2016 Digiday digital marketing and brand award for this campaign
and my work became their highest performing video content to date.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited by Carlos Graña.
We wrote, edited, music selected, color graded these vignettes for OPI’s New Orleans social media campaign: 15-second clips for Instagram, 30-second clips for other channels, to be released strategically over the coming weeks.
Edited, color graded, story, music selection by Carlos Graña